Mid Career Professionals
Coaching for Women Ready to Lead with Clarity & Confidence
Have you been in your field for years, but still feel like something’s missing?
Are you ready to step into a leadership role—but unsure how to get there, or whether you even belong in that space?
If you’ve been asking, “What’s next for me?” This is where Nada comes in.
As your Certified Career Strategist, Nada helps mid-career women like you turn experience into impact. Her coaching blends strategy, support, and honest insight—so you can pursue senior roles with clarity and confidence, without burning out or playing small.
This Coaching is Designed for...
Women in their 40s and 50s with 5–10+ years of experience in fields like:
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Social Work (e.g. social workers, children's aid workers)
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Social Services & Nonprofit Leadership (e.g. coordinator, equity lead, managers)
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Post-Secondary Education ( professors, associate deans, counsellors, managers, coordinators, associate deans)
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Psychology ( school psychologists, marriage and family therapists, clinical psychologists)
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Healthcare and Nursing (registered nurses, coordinators, Dental Hygienists, health care recruiter)
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Sociology (urban planner, policy advisor, journalists)
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Women’s and Gender Studies (librarians, project managers, artists)
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Human Resources (eg. HR Generalist, HR Manager, HR Director)
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Criminal Justice (e.g., parole and probation officers, court workers, program leads, directors, senior managers)
You might be:
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A Social Worker with 10+ years of frontline experience ready to become a Manager or Director
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A Professor considering a move to becoming an Associate Dean
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A HR Manager considering becoming a HR Director
Strategic Support Areas:
1. Career Guidance & Leadership Clarity
Nada works closely with her clients to explore their values, strengths, and aspirations. She provides strategies and guidance to support career planning, especially for those pursuing leadership roles, so clients can move forward with clarity and direction.
2. Goal Setting, Strategic Planning & Skill Development
Clients working with Nada identify gaps in their current skill sets and may consider additional training or education. Through a personalized, step-by-step plan, Nada helps clients map out actionable strategies to advance their careers with purpose and long-term vision.
3. Transition Coaching
Whether you're stepping into a new role, pivoting industries, or returning after a break, Nada supports you through the emotional and practical sides of change. Her coaching minimizes barriers and helps you feel more confident, prepared, and comfortable as you transition from one chapter to the next.
Why Work With Nada?
Nada has worked with countless women who find themselves hitting invisible walls—workplace gender bias, the glass ceiling, workplace politics, or just the question of “what’s next?” As they navigate workplace burnout and stalled career growth, she created Potential Unlocked™ to provide direct, tactical career assistance for women who are ready to lead.
She understands that mid-career women aren’t looking for fluff. They’re looking for a trusted coaching partner who will give them clarity, strategy, and honest support.
“It’s not about working harder, it’s about working smarter, with someone who truly sees your potential.”
- Nada Johnson
Ready to Book? Follow These Steps:
1. Book Your Complimentary 10-Minute Call
Have questions or want to discuss your goals? Start by booking a Complimentary 10-minute Consultation with Nada.
Want to pay per session? Let Nada know during your call and your Service Agreement will reflect this. Payment is due two days before each session.
2. Review & Sign the Service Agreement
Nada will provide your customized Service Agreement during your Complimentary Consultation Call, as each client’s agreement is tailored to their needs.
Please note: Coaching sessions will not proceed without a signed Service Agreement.
3. Choose and Pay for Your Package
Once your Service Agreement is finalized, use the “Book Now” button below your chosen package to complete payment and schedule your first session.
You’ll receive a Zoom link in your email once your booking is confirmed.
4. Complete the Intake Form
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Click the button below to complete the intake form
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Fill it out on your computer, then email it along with your resume to:
Coaching sessions will not be held without a completed Intake Form.
Trying To Be Your Own Boss?
Entrepreneurship Coaching
5 Session Package
"Employee to CEO Starter Coaching"
✔️ Define your business niche and ideal client
✔️ Clarify your core offerings and service model
✔️ Identify mindset blocks around self-promotion and leadership
✔️ Learn the basics of client onboarding, pricing, and boundaries
✔️ Create a foundational business action plan
10 Session Package
"Employee to CEO Coaching"
✔️ Everything in the 5-session package, plus:
✔️ Build a strategic brand presence (content, website, social proof)
✔️ Navigate legal, financial, and scheduling systems with ease
✔️ Develop marketing strategies that align with your values
✔️ Practice visibility and leadership confidence
✔️ Set long-term goals for scaling, sustainability, or passive income
Note: All clients must start with a COMPLIMENTARY 10-minute consultation BEFORE booking a package.
Client Testimonials
“After a decade in my field, I felt stuck and unsure of my next step. Nada helped me reconnect with my purpose and confidently pursue a leadership role.”
- Mid-Career Client, Social Work Sector